Tommy Hilfiger & Liverpool FC Bring Prep Style To An Iconic Summer Of Football
A new campaign from Tommy Hilfiger places Liverpool FC’s most celebrated players at the centre of a modern style narrative that blends sport, fashion and cultural identity.
The project focuses on individuality and confidence, capturing how today’s elite footballers express themselves both on and off the pitch through contemporary club dressing.
The cast includes Virgil van Dijk, Florian Wirtz, Alexander Isak, Dominik Szoboszlai, Cody Gakpo, Ibrahima Konaté, Ryan Gravenberch, Alexis Mac Allister, Joe Gomez and Giovanni Leoni.
Together they present a collection that fuses New York inspired prep with the unmistakable spirit of Anfield, creating a visual language that reflects both heritage and modernity.
Unveiled in Amsterdam in May 2026, Tommy Hilfiger, part of PVH Corp, introduces the Summer 2026 collection as football enters a landmark cultural moment.
The campaign imagery is bright and optimistic, showing players in moments of anticipation before international duty, highlighting the transition from club football to the global stage. It reflects how the partnership continues to shape a forward looking vision for athlete style.
Shot in part near Anfield by photographer Alisdair McLellan, the campaign combines intimate scenes, bold portraiture and squad arrival moments.
These visuals explore how footballers present themselves when global attention is at its peak, emphasising the growing link between sport and fashion culture. The result is a portrayal of players defining their own identity through clothing and attitude.
Tommy Hilfiger described sport as a powerful cultural language that connects people through identity, emotion and self expression.
He noted that football now plays a key role in shaping personal style, with athletes influencing global fashion conversations. This campaign highlights that shift by showing Liverpool FC players interpreting the brand’s classic pieces in a contemporary way.
Each player brings a personal approach to modern prep styling. Szoboszlai and Gakpo wear tailored looks featuring linen blazers, while Mac Allister and Isak opt for a more relaxed interpretation using cable knit polos and chinos.
The collection is anchored in red, white and blue tones, with maritime influences appearing through Breton stripes and refined outerwear.
The result is a refreshed expression of Prep Made Current, updating American classics through fit, fabric and colour.
For over 40 years, Tommy Hilfiger has combined fashion, music, entertainment and sport, shaping how athletes present themselves during defining cultural moments.
This legacy continues through partnerships across global sport, including Formula 1 and American football, and is further strengthened by its role as official global partner of Liverpool FC.
The Summer 2026 collection will be available worldwide and through select retailers, inviting audiences to engage with the campaign across digital platforms.
It reflects a continued evolution of sport and style, expressed through some of football’s most recognisable players.
Forming part of Hudson Group's portfolio of international brands, TOMMY HILFIGER continues to grow its presence in Malta through a strong retail network and a commitment to delivering an elevated experience. Connect with Tommy Hilfiger Malta on Instagram at hudson_malta for the latest updates, collections, and events.
Tommy Hilfiger stores are located in Valletta, The Point, Mercury, and Hudson Arkadia Gozo.
For more updates:
Instagram: @hudson_malta
Facebook: Hudson Group Malta
#MaltaDaily