PAPARAZZI Unveils New Brand Identity For Exciting New Chapter 


PAPARAZZI, one of Malta’s established hospitality brands, has entered a new phase with the launch of a refreshed identity that reflects both its heritage and future direction.

Founded in 1990, the brand has been part of the local dining scene for more than three decades, building a reputation for Mediterranean cuisine, relaxed settings, and a strong social atmosphere.

The rebrand does not change the core of what PAPARAZZI represents. Instead, it refines its visual and verbal identity to better align with contemporary expectations while maintaining the familiarity that long-time guests associate with the name.

The focus remains on creating welcoming spaces where people can gather for different occasions, from casual breakfasts and business lunches to dinners, celebrations, and evening drinks.

PAPARAZZI continues to be known for its varied menu, which includes pizzas, pastas, burgers, salads, desserts, and a wide selection of drinks. Its offering is designed to appeal to a broad audience, with an emphasis on generous portions and accessible Mediterranean flavours.

The brand currently operates from two locations in Malta, in Baħar iċ-Ċagħaq and at Manoel Island in Gżira. The Baħar iċ-Ċagħaq venue is undergoing refurbishment, with plans to introduce a more contemporary and social environment that enhances the overall guest experience.

This rebrand marks the start of a wider transition that will gradually extend across all aspects of the business. PAPARAZZI is also preparing to expand, with a new concept set to open in Mosta in the coming months, signalling continued growth.

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